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Ajoneuvoinsinöörien maailmanjärjestö FISITA on julkaissut 29.4.2026 seitsemännen Beyond the Car -podcast-sarjan jakson. Se on kuunneltavissa oheisen kuvan linkkiä painamalla tai tuolta alhaalta painamalla aukeavalta nettisivulta.
Seitsemännen osan otsikko on ”Race to road: Why automakers invest in motorsport, feat. Pascal Vasselon, Toyota Racing”
FISITA:n sivulla asiasta kerrotaan seuraavaa:
“Win on Sunday, sell on Monday” – so goes the motorsport-related marketing mantra, coined to indicate that racing success can help move road cars off dealership forecourts.
The pinnacle of automotive engineering, motorsport fuels rapid technology development, with proven technology transfers from race to road. What an automaker does at the track may seem a world away from anything in mainstream automotive, but the real power of motorsport is that teams are not constrained in the way their colleagues are in the mainstream automotive industry. They can push boundaries harder, fail faster, and develop solutions quicker – solutions that can then be fed back into passenger car development.
In this episode of FISITA’s Beyond the Car podcast, we explore the wider reasons automakers invest in motorsport with Pascal Vasselon, Vice President of Toyota Racing.